THE ROB REPORT: The Sphere of Influence by Rob Chatfield

How to Travel with a Salmon.  Out of thousands of tightly-packed titles on the shelves of a used book store in Prince Edward Island, what made this slender paperback jump out at my teenage daughter? A further dive shows how this simple act serves as a microcosm of what we strive for with our non-profit organization. It was not by accident that I took my daughter to a bookstore on vacation.  We must first connect the teen audience to an arena where they can find serendipity.  Exposing teens to “winning ideas” is where we excel and how we will win …

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