What is capitalism, economically speaking?

It might seem like a silly question, and the answer depends on who you ask. From an economic view, though, it doesn’t look terribly complicated.  Certainly, the dictionary definition is straightforward. Capitalism is an economic system defined by the private ownership of capital. But there’s a lot of assumed knowledge in a definition like that, so let’s define some terms. Private ownership simply means something is owned by individuals or companies rather than the government. While this concept seems straightforward, it can get a bit confusing when we talk about “public” versus “private” companies. In economics, “private” means exactly what …

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The Growth Mindset: Why Successful Entrepreneurs Focus on Creating Value, Not Capturing It

In a business climate often fixated on competition and market share, some of the most successful entrepreneurs take a radically different approach. In one segment from a much longer conversation with Lex Fridman, Elon Musk challenges young people and those early in their entrepreneurial journey with a deceptively simple insight: focus on creating value, not capturing it. “Try to be useful… are you contributing more than you consume?” This fundamental question cuts to the heart of sustainable business success. While many aspiring entrepreneurs obsess over their slice of existing markets, truly transformative businesses expand possibilities for everyone involved. This might …

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Bringing Economic Principles to Life: Integrating ‘The Adventures of Jonathan Gullible’ into Your Curriculum

It’s no secret that economics education in America is sorely lacking. But how do we make economics engaging for young minds? Enter The Adventures of Jonathan Gullible, an animated series that transforms complex economic principles into accessible, entertaining stories that resonate with students of all ages. Just as Milton Friedman used easy-to-understand examples and language to explain economics to television audiences in his groundbreaking Free To Choose  series, this delightful series makes free-market principles digestible for today’s young viewers. Based on Ken Schoolland’s beloved book, the series follows Jonathan’s adventures through a world where economic freedom and personal liberty intersect …

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Is Bigger Always Better In Business?

Sometimes, the most interesting business stories start with a simple observation. That’s exactly what happened when Bo Burlingham, writing for Inc. Magazine, visited a quirky deli in Ann Arbor, Michigan. What he found at Zingerman’s wasn’t just great food—it was a completely different way of thinking about business success. The article Burlingham wrote about Zingerman’s, dubbed “The Coolest Small Company in America,” sparked something unexpected. His publisher noticed a pattern: successful companies actively choosing not to expand as aggressively as possible. This insight led Burlingham on a journey that would challenge conventional wisdom about business growth and eventually culminate with …

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5 Essential Life Lessons from The Adventures of Jonathan Gullible

Remember the magic of Saturday morning cartoons? The excitement of following your favorite characters on their weekly adventures? Now imagine if those adventures also taught valuable life lessons about economics, critical thinking, and personal responsibility. That’s exactly what The Adventures of Jonathan Gullible delivers—and here are five powerful lessons your children will learn while being thoroughly entertained. The Power of Asking “Why?” Jonathan’s greatest superpower isn’t strength or speed—it’s curiosity. Throughout his adventures, he constantly asks, “Why?” when encountering strange rules and customs. Why can’t people start new businesses? Why are some jobs protected while others aren’t? Why is innovation …

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From Friedman to Gullible: Empowering Youth Through Economic Education

“Governments never learn. Only people learn.” This simple yet profound observation by economist Milton Friedman encapsulates the importance of education. It’s a lesson that can shape how young people view the world and their place in it. Free To Choose® Network is excited to feature a new way to bring these timeless principles to life for children: The Adventures of Jonathan Gullible. This animated series takes Friedman’s legacy of economic education and builds onto it in a fun, engaging format for young minds. But how does this connect to Friedman’s broader vision for education, and why is it so crucial …

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Michael E. Gerber: Thinking Like a True Entrepreneur

Are you working in your business, or on your business? This simple question strikes at the heart of Michael E. Gerber’s philosophy on entrepreneurship. In the video below, the 80-year-old author of The E-Myth Revisited gives advice that could revolutionize how you approach your business. Gerber challenges the common notion of what it means to be an entrepreneur. It’s not just about owning a business—it’s about dreaming big and creating systems that allow your vision to scale. He uses Ray Kroc and McDonald’s as a prime example. Kroc didn’t flip burgers; he created a system that could replicate the perfect …

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From Page to Screen: Jonathan Gullible Teaches Economics to the Next Generation

Ken Schoolland’s beloved book The Adventures of Jonathan Gullible has long been a gateway for young minds to explore free-market economics. Now, as an animated series, it’s set to captivate a new audience. We asked Schoolland to discuss how this adaptation aims to enlighten and entertain young viewers about economic principles. The series follows Jonathan’s journey to Corrumpo, an island where misguided policies reign supreme. Schoolland explains, “Each new situation he witnesses pushes him to use reason and common sense to challenge the absurd rules and limitations that create needless suffering for the island’s residents.” This approach, he notes, “reflects …

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Turning Cartoon Economics into Real-World Wisdom

Let’s face it: explaining economics to kids can feel about as easy as herding cats. But fear not! With Jonathan Gullible as your trusty sidekick, it’s easier to make economic principles fun and engaging. Here are some tips to help you get started with fun and meaningful conversations with the young people in your life. Step one, of course, is to watch the new animated series The Adventures of Jonathan Gullible! After a storm, Jonathan finds himself shipwrecked on the strange island of Corrumpo. There, he discovers a mixed-up world filled with funny examples of government meddling in people’s lives …

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The Adventures of Jonathan Gullible: Lessons in Progress and Innovation

The Adventures of Jonathan Gullible offers more than just entertainment for young viewers. It provides valuable lessons about economics, innovation, and critical thinking that resonate with viewers of all ages. In the first episode, we meet Jonathan, a teen boy living in a coastal town. Despite warnings of an impending storm, Jonathan’s desire for excitement leads him to set sail. The storm capsizes his boat, and he washes up on an unfamiliar island. There, he witnesses a young woman named Alisa being arrested for inventing an axe that can fell trees much faster than the traditional method. This scenario presents …

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