When Gymshark expanded into swimwear, hiking gear, and general sportswear, Ben Francis thought he was making a smart business decision. More products mean more customers, and a broader appeal should equal bigger revenue. He was wrong. In his conversation with Simon Sinek, which you can watch below, the 33-year-old Gymshark founder describes how his company stopped chasing every opportunity and contracted back to one thing: making gymwear for people who actually go to the gym. Francis means that literally. Gymshark designs gear specifically for lifting and bodybuilding, built for people who want to show the results of their hard work. …
Ben Francis on Focus: Why Doing Less Makes You Worth More