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Today’s podcast is titled “Brands in Crisis.”
Recorded in 2025, Bruce Turkel, branding expert and author of All About Them, and Laura Culp, founder of Culp Branding, join host Vince Poscente to discuss how companies survive — or fail to survive — a brand crisis. Their conversation ranges from the fire extinguisher paradigm of crisis preparedness to what separates a genuine apology from a deflection, using Johnson & Johnson’s Tylenol response, Chipotle’s food-safety recovery, and Tesla’s ongoing brand-identity struggle as contrasting case studies.
Listen now, and don’t forget to subscribe to get updates for the Free To Choose Media Podcast.
