It’s no secret that economics education in America is sorely lacking. But how do we make economics engaging for young minds? Enter The Adventures of Jonathan Gullible, an animated series that transforms complex economic principles into accessible, entertaining stories that resonate with students of all ages. Just as Milton Friedman used easy-to-understand examples and language to explain economics to television audiences in his groundbreaking Free To Choose  series, this delightful series makes free-market principles digestible for today’s young viewers. Based on Ken Schoolland’s beloved book, the series follows Jonathan’s adventures through a world where economic freedom and personal liberty intersect …

Remember the magic of Saturday morning cartoons? The excitement of following your favorite characters on their weekly adventures? Now imagine if those adventures also taught valuable life lessons about economics, critical thinking, and personal responsibility. That’s exactly what The Adventures of Jonathan Gullible delivers—and here are five powerful lessons your children will learn while being thoroughly entertained. The Power of Asking “Why?” Jonathan’s greatest superpower isn’t strength or speed—it’s curiosity. Throughout his adventures, he constantly asks, “Why?” when encountering strange rules and customs. Why can’t people start new businesses? Why are some jobs protected while others aren’t? Why is innovation …

Ken Schoolland’s beloved book The Adventures of Jonathan Gullible has long been a gateway for young minds to explore free-market economics. Now, as an animated series, it’s set to captivate a new audience. We asked Schoolland to discuss how this adaptation aims to enlighten and entertain young viewers about economic principles. The series follows Jonathan’s journey to Corrumpo, an island where misguided policies reign supreme. Schoolland explains, “Each new situation he witnesses pushes him to use reason and common sense to challenge the absurd rules and limitations that create needless suffering for the island’s residents.” This approach, he notes, “reflects …

Ahoy, parents and grandparents! Prepare to set sail on a hilarious journey through the choppy waters of economics with a new animated series that’s sure to float everyone’s boat. Welcome aboard The Adventures of Jonathan Gullible, where learning about free markets is anything but a sunk cost! Welcome to Corrumpo Imagine a world where the principles of individual liberty and free-market economics come to life through colorful characters and engaging storylines. That’s exactly what you’ll find on the mysterious island of Corrumpo, where our intrepid teenage hero Jonathan finds himself shipwrecked and about to embark on an economic odyssey that …