Sometimes, the most interesting business stories start with a simple observation. That’s exactly what happened when Bo Burlingham, writing for Inc. Magazine, visited a quirky deli in Ann Arbor, Michigan. What he found at Zingerman’s wasn’t just great food—it was a completely different way of thinking about business success. The article Burlingham wrote about Zingerman’s, dubbed “The Coolest Small Company in America,” sparked something unexpected. His publisher noticed a pattern: successful companies actively choosing not to expand as aggressively as possible. This insight led Burlingham on a journey that would challenge conventional wisdom about business growth and eventually culminate with …
Is Bigger Always Better In Business?
