Is Bigger Always Better In Business?

Sometimes, the most interesting business stories start with a simple observation. That’s exactly what happened when Bo Burlingham, writing for Inc. Magazine, visited a quirky deli in Ann Arbor, Michigan. What he found at Zingerman’s wasn’t just great food—it was a completely different way of thinking about business success. The article Burlingham wrote about Zingerman’s, dubbed “The Coolest Small Company in America,” sparked something unexpected. His publisher noticed a pattern: successful companies actively choosing not to expand as aggressively as possible. This insight led Burlingham on a journey that would challenge conventional wisdom about business growth and eventually culminate with …

Share
Continue Reading

5 Essential Life Lessons from The Adventures of Jonathan Gullible

Remember the magic of Saturday morning cartoons? The excitement of following your favorite characters on their weekly adventures? Now imagine if those adventures also taught valuable life lessons about economics, critical thinking, and personal responsibility. That’s exactly what The Adventures of Jonathan Gullible delivers—and here are five powerful lessons your children will learn while being thoroughly entertained. The Power of Asking “Why?” Jonathan’s greatest superpower isn’t strength or speed—it’s curiosity. Throughout his adventures, he constantly asks, “Why?” when encountering strange rules and customs. Why can’t people start new businesses? Why are some jobs protected while others aren’t? Why is innovation …

Share
Continue Reading

From Friedman to Gullible: Empowering Youth Through Economic Education

“Governments never learn. Only people learn.” This simple yet profound observation by economist Milton Friedman encapsulates the importance of education. It’s a lesson that can shape how young people view the world and their place in it. Free To Choose® Network is excited to feature a new way to bring these timeless principles to life for children: The Adventures of Jonathan Gullible. This animated series takes Friedman’s legacy of economic education and builds onto it in a fun, engaging format for young minds. But how does this connect to Friedman’s broader vision for education, and why is it so crucial …

Share
Continue Reading

Michael E. Gerber: Thinking Like a True Entrepreneur

Are you working in your business, or on your business? This simple question strikes at the heart of Michael E. Gerber’s philosophy on entrepreneurship. In the video below, the 80-year-old author of The E-Myth Revisited gives advice that could revolutionize how you approach your business. Gerber challenges the common notion of what it means to be an entrepreneur. It’s not just about owning a business—it’s about dreaming big and creating systems that allow your vision to scale. He uses Ray Kroc and McDonald’s as a prime example. Kroc didn’t flip burgers; he created a system that could replicate the perfect …

Share
Continue Reading

From Page to Screen: Jonathan Gullible Teaches Economics to the Next Generation

Ken Schoolland’s beloved book The Adventures of Jonathan Gullible has long been a gateway for young minds to explore free-market economics. Now, as an animated series, it’s set to captivate a new audience. We asked Schoolland to discuss how this adaptation aims to enlighten and entertain young viewers about economic principles. The series follows Jonathan’s journey to Corrumpo, an island where misguided policies reign supreme. Schoolland explains, “Each new situation he witnesses pushes him to use reason and common sense to challenge the absurd rules and limitations that create needless suffering for the island’s residents.” This approach, he notes, “reflects …

Share
Continue Reading

Turning Cartoon Economics into Real-World Wisdom

Let’s face it: explaining economics to kids can feel about as easy as herding cats. But fear not! With Jonathan Gullible as your trusty sidekick, it’s easier to make economic principles fun and engaging. Here are some tips to help you get started with fun and meaningful conversations with the young people in your life. Step one, of course, is to watch the new animated series The Adventures of Jonathan Gullible! After a storm, Jonathan finds himself shipwrecked on the strange island of Corrumpo. There, he discovers a mixed-up world filled with funny examples of government meddling in people’s lives …

Share
Continue Reading

The Adventures of Jonathan Gullible: Lessons in Progress and Innovation

The Adventures of Jonathan Gullible offers more than just entertainment for young viewers. It provides valuable lessons about economics, innovation, and critical thinking that resonate with viewers of all ages. In the first episode, we meet Jonathan, a teen boy living in a coastal town. Despite warnings of an impending storm, Jonathan’s desire for excitement leads him to set sail. The storm capsizes his boat, and he washes up on an unfamiliar island. There, he witnesses a young woman named Alisa being arrested for inventing an axe that can fell trees much faster than the traditional method. This scenario presents …

Share
Continue Reading

Your Family’s Next Must-Watch Show: “The Adventures of Jonathan Gullible”

Ahoy, parents and grandparents! Prepare to set sail on a hilarious journey through the choppy waters of economics with a new animated series that’s sure to float everyone’s boat. Welcome aboard The Adventures of Jonathan Gullible, where learning about free markets is anything but a sunk cost! Welcome to Corrumpo Imagine a world where the principles of individual liberty and free-market economics come to life through colorful characters and engaging storylines. That’s exactly what you’ll find on the mysterious island of Corrumpo, where our intrepid teenage hero Jonathan finds himself shipwrecked and about to embark on an economic odyssey that …

Share
Continue Reading

John Mackey on Conscious Capitalism: Transforming Business for Good

In today’s challenging economic climate, with rising inflation and market uncertainties, entrepreneurs like you need more than just financial savvy to succeed. They need a new approach to business itself. Enter John Mackey, co-founder of Whole Foods Market, with a revolutionary idea: Conscious Capitalism. Mackey’s journey from a small natural foods store in Austin to the billion-dollar Whole Foods empire wasn’t just about making money. It was driven by a higher purpose: “to nourish people and the planet.” This purpose guided every decision, from product selection to employee policies. With economic headwinds, you might be tempted to focus solely on …

Share
Continue Reading

Will Guidara on Being Unreasonable

Owning a business carries with it a lot of responsibilities. From simply keeping the lights on to keeping up employee morale to finding the right vendors, the list is long and there never quite seems to be enough hours in the day. The more trivial aspects of everyday interactions are easy to overlook or gloss over. But those overlooked aspects of interaction, both with your customers and with your employees, can radically alter the experience they have with you and your business. This is the insight offered by restaurateur and author Will Guidara in the video you can watch below. …

Share
Continue Reading